Fast food franchises work on extremely low margins. Consider, too, that over the last ten years, the costs franchisees have had to pay for tech upgrades -- Wi-Fi, mobile ordering, and so on -- are ten times greater than previously. But surely, you might imagine, the company has explained to individual restaurants how the tech has increased their profits. I understand McDonald's still pays around two-thirds of the tech costs. Well, The Wall Street Journal happened upon an email sent by the National Owners Association -- an independent franchisees group -- to its members.
It read, in part: "McDonald's deserves the best-in-class technology. This is not. I'm not sure any corporation actually deserves anything, other than a jaundiced eye. But can it be true that the technological developments on which McDonald's is betting its future aren't all that?
The company has been desperately trying to catch up, technologically speaking. It's also been helping franchisees get through the pandemic by giving them breaks on rent. And many franchisees have been doing well. Equally, franchisees have had to pay for PPE and other pandemic-related upgrades, such as plexiglass. Customers know what happens when a restaurant's costs go up. Its prices go up. And McDonald's timing seems especially unfortunate, given that its announcement came with a couple of questionable side dishes.
The chain is removing a subsidy that keeps the prices of Happy Meals within happy parameters. Moreover, McDonald's also wants franchisees to participate in an employee education program, previously funded solely by the chain. This may be headed for a parking lot fracas. Worse, these monetary shifts are due to begin in January. McDonald's admits that communication between itself and its franchisees hasn't been the finest over this issue.
Sometimes, it's the tone and manner of these announcements of change that rankle the most. It's surely unwise, however, to be arguing over who pays how much and how for fancier tech when the company is spending hundreds of millions of dollars on ad campaigns featuring stars such as Travis Scott and J Balvin. Tyrann Mathieu has nothing but good things to say about free-agent wide receiver Odell Beckham Jr.
Rams Thursday afternoon. A suspect entered the home and barricaded himself inside, beginning a tense hour standoff with police. It will take a collective effort from the Warriors to replace Draymond Green if the forward has to miss a few games with a thigh contusion.
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Got a really angry phone call that their drive-thru was stone cold when they got home. They live 45 miles outside of town. Here's one thing that pushed Reddit user Sviodo 's buttons:. Someone has to clean that up people, just be a courteous person and walk the whole 5 feet to the trash can.
One time I had to clean up a stall where the kids were playing 'let's slam our fists on the ketchup packets and see how far it squirts out' while the parents were sitting there watching them.
Some people have absolutely no regard for other people. Quit doing this before you find a hair in your burger By April Benshosan.
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